Haunted Hues
Phantom Pigments
Agency: Color Factory
Campaign: Haunted Hues 2024
Role: Creative Direction, 2D and 3D Design
Throughout the month of October, Color Factory celebrated Halloween with their Haunted Hues takeover in all three museum locations (Chicago, Houston, and New York City). The overlay consisted of a scavenger hunt for guests, an oversized pumpkin installation in the lobbies, and Halloween themed art installations throughout Color Factory.
See Haunted Hues 2023
See Haunted Hues 2023
Hunted Hues Scavenger Hunt
Character Design and Illustrations, Pamphlet Design, Environmental Signage
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The Hues: I was given write ups on 8 colors and was tasked with creating a unique character to represent each color. The character development began for Huanted Hues 2023, and was refined and standardized in 2024 for Color Factory’s annual use.
Each character represents a hue with a haunting past: Cochineal Red, used to color food, textiles, and cosmetics for centuries, this pigment is made from a tiny bug that lives on cacti. Bone Black, a pigment prepared from charred animal bones. Mummy Brown, this pigment’s main ingredient was the ground up flesh of Egyptian mummies (both human and feline). Tyrian Purple, made by collecting and destructively crushing over 10,000 murex snails. Vermillion, a toxic pigment made by creating a poweder from cinnabar, a mercury-rich mineral found in the veins of blazing volcanic rock. Naples Yellow, one of the oldest known pigments, naples yellow is a salt of two highly toxic metals, lead and antimony, and is therefore extremely poisonous. Paris Green, commonly used by painters in the 19th century, this extremely poisonous powder was eventually used as an insecticide, fungicide, and rat poison. Scheele’s Green, used on everything from toys and dresses to wallpaper, this 18th century pigment released toxic arsenic particles into the air. (Color facts copy courtesy of Color Factory)
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Haunted Hues Venue Installations
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Character Design and Illustrations, Pamphlet Design, Environmental Signage
The Hues: I was given write ups on 8 colors and was tasked with creating a unique character to represent each color. The character development began for Huanted Hues 2023, and was refined and standardized in 2024 for Color Factory’s annual use.
Each character represents a hue with a haunting past: Cochineal Red, used to color food, textiles, and cosmetics for centuries, this pigment is made from a tiny bug that lives on cacti. Bone Black, a pigment prepared from charred animal bones. Mummy Brown, this pigment’s main ingredient was the ground up flesh of Egyptian mummies (both human and feline). Tyrian Purple, made by collecting and destructively crushing over 10,000 murex snails. Vermillion, a toxic pigment made by creating a poweder from cinnabar, a mercury-rich mineral found in the veins of blazing volcanic rock. Naples Yellow, one of the oldest known pigments, naples yellow is a salt of two highly toxic metals, lead and antimony, and is therefore extremely poisonous. Paris Green, commonly used by painters in the 19th century, this extremely poisonous powder was eventually used as an insecticide, fungicide, and rat poison. Scheele’s Green, used on everything from toys and dresses to wallpaper, this 18th century pigment released toxic arsenic particles into the air. (Color facts copy courtesy of Color Factory)
Haunted Hues Venue Installations
