In The Pines
Visual Identity
Role: Creative Director, Designer
Collaborators: Bailey Roy and Michael Maurer
We developed a visual identity for the band In The Pines in preparation for their album release Painting By Numbers, scheduled to release in November of 2023. The visual identity is meant to inform all designed elements and promotional material related to the album, including but not limited to: album artwork for digital release and printed vinyl records, merchandise, tour posters, social posts, and music videos.
Brand Development
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Brand Application
Merchandise
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Album Design
Front artwork by Bailey Roy, Overall design by Adriana Noritz
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Brand Application
Merchandise
Album Design
Front artwork by Bailey Roy, Overall design by Adriana Noritz
Codebreakers
Scavenger Hunt
Campaign: Colors in Bloom 2024
Agency: Color Factory
Role: Graphic Design
Codebreakers is a limited-edition scavenger hunt to accompany Color Factory’s Spring confetti installations in Houston, Chicago, and NYC. Guests with the add-on were tasked to find 8 hidden flowers, each flower associated with a special letter. Once all 8 flowers and letters are found, guests can unscramble the secret message and get a free Colors in Bloom themed pin-wheel.
Booklet Details
Colors In Bloom
Agency: Color Factory
Campaign: Colors in Bloom 2023
Role: Creative Direction, 2D and 3D Design
We refreshed the Color Factory confetti rooms in all three locations (Chicago, Houston, and New York City) to celebrate the spring season. We collaborated with a paper flower artist to create oversized, immersive floral installations unique to each city. In Chicago we were inspired by the tulips that line Michigan Avenue each April, in Houston we wanted to highlight the fields of bluebonnets and bluebells locals drive hours to see, and in New York pay an ode to Central Park cherry blossoms that bloom in late March.
Chicago Tulips
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Designed in Sketchup︎︎︎
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Houston Bluebells and Bluebonnets
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Designed in Sketchup︎︎︎
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New York City Cherry Blossoms
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Designed in Sketchup︎︎︎
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Designed in Sketchup︎︎︎
Houston Bluebells and Bluebonnets
Designed in Sketchup︎︎︎
New York City Cherry Blossoms
Designed in Sketchup︎︎︎
Haunted Hues
The Great Escape
Agency: Color Factory
Campaign: Haunted Hues 2023
Role: Creative Direction, 2D and 3D Design
Throughout the month of October, Color Factory celebrated Halloween with their Haunted Hues takeover in all three museum locations (Chicago, Houston, and New York City). The overlay consisted of a scavenger hunt for guests, an oversized pumpkin installation in the lobbies, and Halloween themed art installations throughout Color Factory.
Hunted Hues Scavenger Hunt
Character Design and Illustrations, Pamphlet and Postcard Design, Environmental Signage
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Scavenger Hunt and Prize Postcard designed in Adobe Illustrator
Oversized Pumpkin Installation
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Installation designed in Sketchup. Two new pumpkins were custom designed for Chicago and New York.
Art Installations Throughout Color Factory
Our goal for this year was to build a Color Factory style Halloween experience and to develop the library of Haunted Hues resusable assets. We started with the pumpkin arch, CF’s only resusable asset from the previous year, to drive the direction of the whole room’s look and feel. The final product was a colorful and playful halloween inspired world that can be built upon for years to come.
Confetti Rooms
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This installation was designed in Sketchup.
Ball Pit
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Gradient Remix Ghosts
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This installation was designed in Sketchup.
Character Design and Illustrations, Pamphlet and Postcard Design, Environmental Signage
Scavenger Hunt and Prize Postcard designed in Adobe Illustrator
Oversized Pumpkin Installation
Installation designed in Sketchup. Two new pumpkins were custom designed for Chicago and New York.
Art Installations Throughout Color Factory
Our goal for this year was to build a Color Factory style Halloween experience and to develop the library of Haunted Hues resusable assets. We started with the pumpkin arch, CF’s only resusable asset from the previous year, to drive the direction of the whole room’s look and feel. The final product was a colorful and playful halloween inspired world that can be built upon for years to come.
Confetti Rooms
This installation was designed in Sketchup.
Ball Pit
Gradient Remix Ghosts
This installation was designed in Sketchup.
Haunted Hues
Phantom Pigments
Agency: Color Factory
Campaign: Haunted Hues 2024
Role: Creative Direction, 2D and 3D Design
Throughout the month of October, Color Factory celebrated Halloween with their Haunted Hues takeover in all three museum locations (Chicago, Houston, and New York City). The overlay consisted of a scavenger hunt for guests, an oversized pumpkin installation in the lobbies, and Halloween themed art installations throughout Color Factory.
See Haunted Hues 2023
See Haunted Hues 2023
Hunted Hues Scavenger Hunt
Character Design and Illustrations, Pamphlet Design, Environmental Signage
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The Hues: I was given write ups on 8 colors and was tasked with creating a unique character to represent each color. The character development began for Huanted Hues 2023, and was refined and standardized in 2024 for Color Factory’s annual use.
Each character represents a hue with a haunting past: Cochineal Red, used to color food, textiles, and cosmetics for centuries, this pigment is made from a tiny bug that lives on cacti. Bone Black, a pigment prepared from charred animal bones. Mummy Brown, this pigment’s main ingredient was the ground up flesh of Egyptian mummies (both human and feline). Tyrian Purple, made by collecting and destructively crushing over 10,000 murex snails. Vermillion, a toxic pigment made by creating a poweder from cinnabar, a mercury-rich mineral found in the veins of blazing volcanic rock. Naples Yellow, one of the oldest known pigments, naples yellow is a salt of two highly toxic metals, lead and antimony, and is therefore extremely poisonous. Paris Green, commonly used by painters in the 19th century, this extremely poisonous powder was eventually used as an insecticide, fungicide, and rat poison. Scheele’s Green, used on everything from toys and dresses to wallpaper, this 18th century pigment released toxic arsenic particles into the air. (Color facts copy courtesy of Color Factory)
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Haunted Hues Venue Installations
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Character Design and Illustrations, Pamphlet Design, Environmental Signage
The Hues: I was given write ups on 8 colors and was tasked with creating a unique character to represent each color. The character development began for Huanted Hues 2023, and was refined and standardized in 2024 for Color Factory’s annual use.
Each character represents a hue with a haunting past: Cochineal Red, used to color food, textiles, and cosmetics for centuries, this pigment is made from a tiny bug that lives on cacti. Bone Black, a pigment prepared from charred animal bones. Mummy Brown, this pigment’s main ingredient was the ground up flesh of Egyptian mummies (both human and feline). Tyrian Purple, made by collecting and destructively crushing over 10,000 murex snails. Vermillion, a toxic pigment made by creating a poweder from cinnabar, a mercury-rich mineral found in the veins of blazing volcanic rock. Naples Yellow, one of the oldest known pigments, naples yellow is a salt of two highly toxic metals, lead and antimony, and is therefore extremely poisonous. Paris Green, commonly used by painters in the 19th century, this extremely poisonous powder was eventually used as an insecticide, fungicide, and rat poison. Scheele’s Green, used on everything from toys and dresses to wallpaper, this 18th century pigment released toxic arsenic particles into the air. (Color facts copy courtesy of Color Factory)
Haunted Hues Venue Installations
